HANTX Annual Meeting and Luncheon

The Business of Joy: Data-driven strategies to create happier teams and stronger bottom-line results

Lisa W. Miller will help us get into the minds of our consumers and employees, as we look on from the roller coaster of today’s economy. What are they thinking about? What do they most want in their personal lives and at work? She’s made it her business to get to the heart of the "So What? Now What?", building actionable insights from consumer data through the lens of joy.

Lisa W. Miller is a consumer strategist, researcher, and author with three decades of experience. As Vice President of Innovation at Brinker International and Vice President of Insights at Frito Lay/PepsiCo, she led transformative initiatives. Her groundbreaking Journey Back to Joy research, based on over 78,000 consumer interviews, became a key indicator of economic recovery during the pandemic. A trusted media resource to the WSJ, Fox News, and more, her work has been featured in over 250 media interviews. Lisa is a Certified Speaking Professional (CSP), blending storytelling and data-driven insights to drive growth and meaningful connections.